It’s a story of two executives: former and now former. Richard Arnold succeeded Ed Woodward as CEO of Manchester United and some years after that announcement they’ve reverse fates.
Simply as Arnold’s departure was confirmed by the membership, former United CEO Ed Woodward is again in a job, once more within the sports activities business.
Woodward has been appointed as a strategic advisor and non-executive board member for AI firm SentientSports.
SentientSports has introduced that Woodward’s “experience in sports activities know-how” might be “key” in “advancing our AI improvements.”
We’re happy to welcome Ed Woodward, ex-#ManchesterUnited Govt Vice Chairman, as a non-executive board member at #SentientSports. His experience in sports activities know-how might be essential in advancing our AI improvements.
Learn extra ➡️ https://t.co/BMnhtah0nt
— Sentient Sports activities (@sentient_sports) November 16, 2023
The corporate is available in the market to make use of synthetic intelligence to assist golf equipment create world digital fan bases and leverage them for direct income streams to customers.
“I’m excited to affix the SentientSports board and work with Ryan and the staff. The combination of sports activities and AI know-how at SentientSports is actually innovative.
“With among the business’s main AI expertise, I see large potential for innovation and increasing the worldwide digital fan base.
“I’m thrilled to be a part of such a dynamic firm with the potential to revolutionize the worldwide digital sports activities panorama,” mentioned Woodward.
Based in 2020, the corporate has made waves within the AI sports activities panorama and Woodward’s United credentials clearly give him plenty of credibility.
That credibility can be what Richard Arnold might be hoping for now that he’s now in the marketplace after leaving as CEO of United.
After succeeding Woodward as CEO, he initially made all the proper noises and even stepped again from the sports activities world, however quickly after fell into the identical entice.
His dealing with of Mason Greenwood’s resolution had a significant affect on his credibility, and an unpopular Glazer affiliation did his picture no favors.
In the end, his departure was not regretted by many United supporters and now, like Woodward, he would hope his subsequent job is away at a membership as under-scrutinized as United.